A good SEO company will help you to drill down and find these profitable search terms - it's called keyword research. That said, your potential SEO expert should also counsel you that these figures aren't totally accurate.
DISCLAIMER: DMOZing.com is not affiliated in any way, shape, or form with DMOZ, AOL, Netscape, their management, entities or their official websites. Links to external websites on this website does not constitute endorsement.