Do not use geographic names
Don't pick a name that is long or confusing.
Stay away from cute puns that only you understand.
Don't use the word “Inc.” after your name unless your company is actually incorporated.
Choose a name that appeals not only to you but also to the kind of customers you are trying to attract.
Choose a comforting or familiar name that conjures up pleasant memories so customers respond to your business on an emotional level.
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