Basically, the overall goal is to block the picture in, in someway be it design elements on the page (such as the literal frame they used in my example), or in the more traditional sense where the text wraps around the picture sort of like in newspapers.
And maybe many of us are in need of new ways to earn money. Your hook could be a tantalizing lead-in to your story, or a really descriptive title that reads like a headline.
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